News

LCX Announces SmartMoney.com Co-Registration Partnership

Newport Beach, Dec 1, 2007 — LCX.com, LLC. today announced a online co-registration partnership with SmartMoney.com. In order to service their ever-expanding web-based advertising programs, Smartmoney.com is utilizing the LCX.com co-reg path solution which will serve targeted, end-user relevant advertising.

“Co-Registration has become a very popular feature on SmartMoney.com. With the partnership, we wanted to create a transparent path where we could expand our coverage and address a wider range of issues facing today’s time-strapped investor,” said John Hilinski, Managing Director, LCX.com. Focusing on the investor as a quick-thinking risk-taker, the SmartMoney.com/LCX.com pairing takes a fresh approach to covering financial ad relevancy…as the offer path contains valuable and natural resources for today’s busy investor.  It provides value to the end user as well as an additional revenue stream for SmartMoney.com. 

About LCX
LCX (www.lcx.com), LCX.com, LLC. is the parent company of one of  the industry’s most successful families of digital marketing companies. Through our individual businesses-CoRegFuel, OptSpots, EmailDirectly-LCX leverages the power of digital marketing services and technologies to deliver successful results for our clients. As a dynamic solution, the LCX family enables marketers to reach one of the fastest growing markets in the world: the online customer.

About SmartMoney
SmartMoney (www.smartmoney.com), The Wall Street Journal Magazine of Personal Business, was launched in 1992 by Hearst Corporation and Dow Jones & Co. to service the need for personal finance information among a group of affluent and sophisticated Americans. The SmartMoney editorial team has won three National Magazine Awards.  SmartMoney.com was launched in 1997 to reflect the magazine’s strong background of personal finance, as well as to provide users with innovative interactive tools and worksheets. SmartMoney.com has become the most comprehensive resource on the Web for private investors, providing top-quality financial reporting, commentary and analysis, and decision-making tools. The site features a portfolio management system; a subscription-based product, SmartMoney Select; and its signature product, the Map of the Market, which allows users to visualize the wide-ranging market in a single view. The site was awarded the 2001 National Magazine Award for “Best Interactive Design” from the American Society of Magazine Editors and has been praised by Forbes, Fortune, PC Magazine and The Web Marketing Association.  SmartMoney.com Licensing is a leading supplier of the Web’s best interactive tools for financial planning, market analysis and data visualization. SmartMoney recognizes the challenge interactive marketers face today of building high quality, competitive Web sites.  Tools and content are provided through fully hosted turnkey solutions and custom integration options to meet the needs of top financial institutions and other Fortune 500 companies worldwide. Custom Solutions from SmartMoney is a full-service custom publishing and communications group. It was launched in 1999 by SmartMoney as a joint custom-publishing venture of Hearst Communications and Dow Jones & Co., Inc. Taking a consultative approach with clients, Custom Solutions reaches more than 15 million consumers each  quarter through custom newsletters and magazines, personalized and segmented communications, and engaging online educational content.  Custom Solutions’ two industry-leading print-on-demand 1:1 communications systems, TIM and Rapid Publisher, produce an  additional nine million communications on-demand each year, printing over 100 million duplex images.