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LCX Launches Project Tru.

Code Named Project Tru is finally uncovered! Here are the facts.VideoSpots SM is a performance-based ad offering designed specifically for brand advertisers. Our pricing model is based on cost per record (CPR). We serve up the ads for free, and you pay only when a user engages with your brand content. ” Tru Engagement” is defined when a user rolls over an VideoSpots ad unit and a full-page rich-media overlay experience expands on the page. Our CPR model brings accountability to rich-media brand advertising.