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Basic Information – ZEKE Token Sale

Basic Information

according to the Tokens and TT Service Provider Act (TVTG) for the public offering of the $ZEKE Utility Token.
Token Issuer according to TVTG: LCX AG

Date of the Basic Information:
January 31, 2025

The Token Issuer, according to TVTG is the company raising funds in the name and for the account of Profila GmbH (or “Profila”), a company incorporated in Seeburgstrasse 45, CH 6006, Luzern, Switzerland, with registration number CHE 498.045.399, who accepts responsibility for the contents of this document titled “Basic Information” and declares that as at the date of this Basic Information, to its knowledge, the information provided is correct and no material circumstances have been omitted. All investments, including Investment in the $ZEKE Tokens, involve certain risks, including the total loss of invested funds. Potential buyers should read the contents of this Basic Information in its entirety prior to making an investment decision.

LCX AG, Herrengasse 6, 9490 Vaduz, Liechtenstein
represented by Monty C. M. Metzger, CEO

Table of Contents

  1. IMPORTANT INFORMATION 3
  2. SUMMARY 5

2.1. WARNINGS 5

2.2. KEY INFORMATION ON THE ISSUER 5

2.3. KEY INFORMATION ON THE $ZEKE TOKEN 6

2.4. KEY INFORMATION ON THE TOKEN SALE ECONOMICS 7

  1. BUSINESS OVERVIEW 8

3.1. VISION AND MISSION 8

3.2. $ZEKE Token (Profila GmbH (or “Profila”)) 9

  1. INFORMATION ABOUT THE TOKEN AND ASSOCIATED RIGHTS 9
  2. NAME OF THE TT SYSTEM 10
  3. DESCRIPTION OF PURPOSE AND NATURE OF LEGAL TRANSACTION UNDERLYING TOKEN ISSUANCE 10
  4. DESCRIPTION OF PURCHASE AND TRANSFER CONDITIONS FOR THE TOKENS 10
  5. ISSUANCE DATE 11
  6. RISK ASSOCIATED WITH PURCHASING THE TOKENS 11

9.1. Tokens are non-refundable 11

9.2. Tokens are provided on an “as is” basis 12

9.3. Risks relating to digital asset networks 12

9.4. Loss of private keys may render Tokens worthless 12

9.5. Irreversible nature of blockchain transactions 13

9.6. Risk of wallet loss, hack or data theft 13

9.7. Tax Risks 13

9.8. Disclosure 13

  1. PERSONS RESPONSIBLE AND ROLES 14
  2. APPLICABLE LAW AND JURISDICTION 15
  3. SEVERABILITY CLAUSE 15

1. IMPORTANT INFORMATION

This document contains Basic Information according to Art. 33 of Tokens and TT Service Provider Act (“TVTG”).

The offering of the $ZEKE Token (“$ZEKE” or “Token”) will be carried out by LCX AG (“the Issuer”) in Liechtenstein pursuant to Liechtenstein law on behalf and for the account of Profila GmbH (or “Profila”) a company incorporated in Seeburgstrasse 45, 6006 Luzern, Switzerland.

LCX AG is regulated by the Financial Market Authority of Liechtenstein under registration No. 288159 as a trusted technology service provider. LCX AG is registered as TT Exchange Service Provider, TT Token Depositary, Token Generator, TT Key Depositary, TT Price Service Provider, TT Identity Service Provider, TT Token Issuer for our own name (Article 12(2) TVTG) and TT Token Issuer for third parties (Article 12(1) TVTG) under the provisions of the TVTG.

Only registered users of the LCX platform (see: https://LCX.com) are eligible to purchase the Tokens. All buyers must read and accept the Terms of $ZEKE Token Sale published on the purchasing platform.

Any potential buyer will be subject to all applicable KYC/AML in place at the time of the purchase through LCX AG. Failure to comply with the KYC/AML procedures and routines applicable to the purchase of Tokens shall prevent the purchase of the Tokens or the imposition of sanctions on purchasers, including the freeze of funds, mandatory cancellation or redemption of Tokens or any other measure that the Issuer may deem appropriate to meet the applicable regulatory requirements.

Whether the Token constitutes a suitable investment must be assessed in light of each investor’s own circumstances. Neither this Basic Information nor any marketing material relating to the Basic Information constitutes investment advice, financial advice or any other kind of advice to investors. Investors must make a suitability assessment regarding investments in the Token or consult with the investor’s professional advisors. An investment in the Token is only suitable for investors who have sufficient experience and knowledge to assess risks related to the investment.

The Issuer will not sell any Tokens where potential buyers are citizens or residents of restricted jurisdictions as determined by the Issuer. In particular, restricted jurisdictions are the United States of America and China, further, any US persons are prohibited from participating. The following Jurisdictions are defined as prohibited countries according to Issuers AML framework in general: Afghanistan, Angola, Bahamas, Barbados, Bangladesh, Bosnia and Herzegovina, Botswana, Burkina Faso, BVI, Cambodia, Cayman Islands, China, Colombia, Cook Islands, Crimea Region, Cuba, Ecuador, Eritrea, Ethiopia, Ghana, Guyana, Iran, Iraq, Jamaica, Kenya, Kosovo, Laos, Lebanon, Libya, Mauritius, Montserrat, Morocco, Myanmar (Burma), Nauru, Nicaragua, North Korea, Pakistan, Palestinian Territory and Gaza Strip, Panama, Papua New Guinea, Samoa, Sao Tome and Principe, Senegal, Somalia, South Sudan, Sri Lanka, Sudan, Syria, Tonga, Trinidad and Tobago, Tunisia, Uganda, Vanuatu, Venezuela, Yemen, Zimbabwe.

NOT FOR DISTRIBUTION IN OR INTO THE UNITED STATES OF AMERICA OR CHINA OR OTHERWISE THAN TO PERSONS TO WHOM IT CAN LAWFULLY BE DISTRIBUTED – THIS TOKEN OFFERING IS AVAILABLE ONLY TO ADDRESSES OUTSIDE OF THE UNITED STATES, CHINA OR OTHER RESTRICTED JURISDICTIONS.

The Issuer has not authorized the making of any offer by any offeror, and the Issuer has not consented to the use of this Basic Information by any other person in connection with any offer of the Basic Information in any jurisdiction.

Any offer made without the consent of the Issuer is unauthorized and the Issuer does not accept any responsibility or liability in relation to such offer or for the actions of the persons making any such unauthorized offer.

2. SUMMARY

2.1. WARNINGS

This summary is an overview of the subsequent Basic Information.

Potential buyers of $ZEKE Tokens are urged to read the entire Basic Information.

Participation in the Token Sale involves substantial risks. Participants could lose all or part of the invested capital. Civil liability attaches only to those persons who have tabled the summary including any translation thereof, but only where the summary is misleading, inaccurate or inconsistent when read together with the other parts of the Basic Information.

2.2. KEY INFORMATION ON THE ISSUER

LCX is a regulated, compliant, and secure blockchain company established in 2018 and headquartered in Vaduz, Liechtenstein.

LCX, LCX.com, the Liechtenstein Cryptoassets Exchange, or LCX AG (hereinafter referred to as “LCX” or “LCX AG”) is a globally-focused financial technology company. LCX AG is established under the jurisdiction of Liechtenstein, with its registered address at Herrengasse 6 in Vaduz, Liechtenstein, 9490 Vaduz. Registered in the commercial register at Vaduz, Liechtenstein with register number: FL-0002.580.678-2 and Legal Entity Identifier (LEI) Number 529900SN07Z6RTX8R418.

As a Trusted Technology Service Provider that is registered under the Blockchain Laws (TVTG), LCX is required to comply with the KYC/AML/CFT standards under the Due Diligence Act and is supervised by the Financial Market Authority in Liechtenstein (“FMA”). The core activities of LCX in accordance with the scope and the definitions of the Lichtenstein Blockchain Act are to offer services as:

  • TT Exchange Service Provider
  • TT Token Depositary
  • Token Generator
  • TT Key Depositary
  • TT Price Service Provider
  • TT Identity Service Provider
  • TT Token Issuer for its own
  • TT Token Issuer for third parties
  • Physical Validator

LCX is the Token Issuer of $ZEKE and facilitates the $ZEKE Token sale. This includes the legal issuance of the $ZEKE token in LCX’s role as the registered Token Issuer, investor the identification in LCX’s role as TT Identity Service Providers, secure custody in LCX’s role as TT Token Depositary and TT Key Depositary, and listing $ZEKE at LCX Exchange in LCX’s role as TT Exchange Service Provider.

LCX’s token sale manager and comprehensive crypto compliance suite empowers $ZEKE Token to manage the $ZEKE Token sale in a compliant manner. LCX’s advanced Crypto Compliance Suite comprises Know-Your-Customer (KYC), Anti-Money-Laundering (AML), and Blockchain Analytics (KYT) processes facilitate quick and automated investor onboarding for the private sale and public sale.

The LCX ecosystem consists of LCX Exchange, a regulated centralized exchange for a variety of digital assets, MasterDEX, a powerful DEX aggregator, Tiamonds, real-world diamonds as NFTs.

2.3. KEY INFORMATION ON THE $ZEKE TOKEN

In-App Currency: $ZEKE serves as the primary token for all transactions within the $ZEKE Token ecosystem between Profila and individual users, enabling Profila to pay out 50% of the data and advertising revenue to users.

Gamification: $ZEKE allows Profila to incentivize users players build up an accurate Profila with up to date personal information, and share it with brands in exchange for value.

2.4. KEY INFORMATION ON THE TOKEN SALE ECONOMICS

The $ZEKE Token will be at the center of the ecosystem, as such we want to ensure that it is widely distributed amongst our community, whilst ensuring that the core team retains some ability to guide development.

Details about the timing and process of the Token Sale will be published at LCX.com and accounts.LCX.com/Token-Sale.

Token sale start date: February 11, 2025.

Token sale end date: February 14, 2025.

Token supply: 500,000,000 $ZEKE

Public Sale: 12,500,000 $ZEKE

Currencies accepted: BTC, ETH, USDC, ADA, and EUR.

Token Type: Utility Token

TOKEN RELEASE STRUCTURE

Public sale has the following vesting structure:

  • 100% Unlock on listing

    “Listing” means “the listing day of the $ZEKE token on LCX Exchange”.

3. BUSINESS OVERVIEW

3.1. VISION AND MISSION

Profila has the mission of aligning Consumers, Brands, and Itself via the application. A proper synergy between the three should look like consumers getting access to deals, specials and unique information from their favourite niches and brands, for brands they must have access to high-quality potential consumers that are willing to convert and ideally become long-term consumers at that. Profila must constantly expand its userbase to become attractive for as many brands as possible and build out its own internal application to have users view, create and share content (consuming ad content). But how do you teach people to build that highly accurate set of data, privacy settings, communication preferences, and how do brands use all this data to personalize their content and provide customers (people) with that personal experience? That is where we created our own token, called “Zero Knowledge Token”, ZEKE (in short) or ZEKE, with the goal to improve relationships and trust between people and brands. ZEKE will help us achieve this goal, incentivize good behaviour, help avoid any abuse of the platform and tools we make available and will compensate people and brands for taking part in this new engagement and experience mode.

3.2. $ZEKE Token

$ZEKE is your gateway to monetizing your attention and reclaiming your online autonomy on Profila. Earn $ZEKE, build a precise digital profile, and unlock authentic brand connections. The more you engage, the better your rewards, creating a cycle of empowerment and control over your digital presence. For every 1 USD a brand pays for your data or attention, 50% is paid out to you in $ZEKE. Image what this means for a 900 billion USD advertising industry.

ZEKE’s leading role is a “function” to enrich the user experience, given in return for certain usage of the Platform features. It can also be used as a “toll” for people to participate in the usage fees of certain smart contracts that run on the platform, or “currency” for creating frictionless transactions between brands and people sharing data or pay-outs to people for watching brand content.

4. INFORMATION ABOUT THE TOKEN AND ASSOCIATED RIGHTS

The $ZEKE Token qualifies as a utility token pursuant to Liechtenstein’s Act on Token and Trustworthy Technology Service Providers (TVTG).

$ZEKE Tokens do not constitute any absolute or relative rights at all. $ZEKE tokens grant absolutely no promise of share in revenue, earnings or any other form of income. This token’s purpose is to act specifically as a utility and to facilitate the governance of the $ZEKE Token ecosystem.

5. NAME OF THE TT SYSTEM

Chain: Cardano Network
Token Ticker: $ZEKE

The $ZEKE Token is a Utility Token for Profila. The total amount of “ZEKE” is finite, with only a maximum of 500 Million that can be minted from the Treasury.

6. DESCRIPTION OF PURPOSE AND NATURE OF LEGAL TRANSACTION UNDERLYING TOKEN ISSUANCE

Profila is financing operations and other costs related to the $ZEKE Token components through the $ZEKE Token Sale. $ZEKE Token has created the $ZEKE Token as a utility token with a long-term incentive model for customers and platform users.

Profila has chosen LCX to manage and facilitate the $ZEKE Token Sale. LCX is not responsible and not liable for any business activity of Profila.

For the purpose of the token sale, Profila authorized LCX AG to facilitate the public offering through LCX AG on behalf and account of Profila. For the $ZEKE Token Sale LCX is also responsible for the investor identification in LCX’s role as TT Identity Service Providers and secure custody in LCX’s role as TT Token Depositary and TT Key Depositary.

After concluding the $ZEKE Token Sale, LCX will be listing $ZEKE at LCX Exchange in LCX’s role as TT Exchange Service Provider.

7. DESCRIPTION OF PURCHASE AND TRANSFER CONDITIONS FOR THE TOKENS

The $ZEKE Tokens will be publicly offered by LCX AG to the users of the LCX platform.

The $ZEKE Token does not represent any contractual rights or claims that entitle the Token holder to receive payments or other forms of compensation, or give the Token holder ownership of a legal person, contractual rights or any similar rights.

Token holders cannot request an exchange or redemption of the monetary value vis-à-vis the issuer, LCX, or vis-à-vis Profila Profila.

Users can subscribe for $ZEKE Tokens, in the sense of an expression of intent for the purchase of Tokens to be placed on the market, when the public offer begins. If the number of subscriptions reaches the existing quantity of Tokens to be placed on the market by LCX, then LCX completes the public offer and distributes the Tokens to the users who subscribed for them.

$ZEKE Token will mint total 500 Million $ZEKE tokens , with 5% is reserved for $ZEKE Token Pre- seed round, 5% for Seed Round, 2% for ISPO, 2.5% for IDO (Minswap), 2.5% for ICO(LCX), 1% for Airdrops, 33% for Ecosystem Rewards, 20% for Ecosystem Development, 5% for Liquidity, 15% for Team, 4% for Service Providers and 5% for Advisors.

8. ISSUANCE DATE

The issue date of the $ZEKE Tokens will be 11 February 2025.

9. RISK ASSOCIATED WITH PURCHASING THE TOKENS

9.1. Tokens are non-refundable

The Issuer is not obliged to provide Token holders with a refund for any reason and Token holders cannot request an exchange or redemption of the monetary value vis-à-vis LCX AG or vis-à-vis $ZEKE Token.

9.2. Tokens are provided on an “as is” basis

Tokens will be provided on an “as is” basis. The Issuer and each of their respective directors, officers, employees, equity holders, and affiliates make no representations or warranties of any kind. Digital assets are part of a new and rapidly evolving industry, and the value of $ZEKE depends on the development and acceptance of this industry.

Extreme volatility in the future could have a material adverse effect on the value of $ZEKE and $ZEKE could lose all or substantially all of its value.

9.3. Risks relating to digital asset networks

Digital asset networks are dependent upon the internet. A disruption of the internet or a digital asset network, such as Cardano Network, would affect the ability to transfer digital assets and, consequently, their value. Many digital asset networks face significant scaling challenges and are being upgraded with various features to increase the speed and throughput of digital asset transactions. These attempts to increase the volume of transactions may not be effective.

Banks may not provide banking services, or may cut off banking services, to businesses that provide digital asset-related services or that accept digital assets as payment, which could dampen liquidity in the market and damage the public perception of digital assets generally or any one digital asset in particular, such as Bitcoin, and their or its utility as a payment system, which could decrease the price of digital assets generally or individually.

9.4. Loss of private keys may render Tokens worthless

If a private key is lost, destroyed or otherwise compromised and no backup of the private key is accessible, Token holders will not be able to access the blockchain asset associated with the corresponding address, and the Issuer will not be able to restore the private key.

9.5. Irreversible nature of blockchain transactions

Transactions involving Tokens that have been verified, and thus recorded as a block on the blockchain, generally cannot be undone. Even if the transaction turns out to have been in error, or due to theft of a user’s Tokens, the transaction is not reversible. Consequently, the issuer is unable to replace missing Tokens or seek reimbursement for any erroneous transfer or theft of Tokens.

9.6. Risk of wallet loss, hack or data theft

The Tokens are held by the investor in wallets, a coded access. If the investor loses this access, there is no way to get to the Token. They will be lost. In particular, the Issuer is neither actually nor legally able to regenerate and issue the Tokens. The same risk exists if a third party succeeds in gaining unauthorized access to the wallet. Also, in this case, where a third-party succeeds in removing and transferring the Tokens from the wallet, the Issuer is not able to issue new Tokens to the investor.

9.7. Tax Risks

Prospective Token holders must seek their own tax advice in the relevant jurisdictions in connection with acquiring Tokens, which may result in adverse tax consequences, including withholding taxes, income taxes and tax reporting requirements.

9.7. Disclosure

LCX is solely acting as a trusted technology service provider for this token sale and is not responsible and not liable for any business activity of $ZEKE Token. LCX is getting compensation from $ZEKE Token as a success fee and other compensation paid in the project native token and other assets. Monty Metzger is CEO at LCX and advisor to $ZEKE Token. From time to time LCX and Monty Metzger will engage in transactions of their own tokens.

10. PERSONS RESPONSIBLE AND ROLES

Contacts:

For LCX AG,

Herrengasse 6
9490 Vaduz
Liechtenstein

Monty C. M. Metzger, CEO and Member of the Board

For Profila GmbH (or “Profila”)

Seeburgstrasse 45,

CH 6006, Luzern,

Switzerland

Lucas Bragg, Director

11. APPLICABLE LAW AND JURISDICTION

This Basic Information and the rights and obligations of the investors and the Issuer are governed exclusively by the laws of Liechtenstein excluding the application of International Private Law and the UN Sales Convention. The place of jurisdiction for all disputes arising out of or in connection with the public offering pursuant to this Basic Information shall be the jurisdiction of the Liechtenstein courts.

12. SEVERABILITY CLAUSE

Should any provisions of this Basic Information, be or become invalid or unenforceable as a whole or in part, the remaining provisions shall remain in force. Any legally ineffective or unenforceable provisions shall be replaced by legally effective and enforceable provisions in accordance with the meaning and purpose of this Basic Information and the Token description, which in their economic effects come as close as legally possible to the legally ineffective or unenforceable provisions.

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